Most Suitable Time To Post On Facebook In 2023

Tabla De Contenido
  1. The Ultimate Guide To The Most Suitable Time To Post On Facebook In 2021
  2. How long should I wait between Facebook posts?
  3. Why there is no standardized Facebook posting time
  4. With this in mind, the perfect moment to publish may also be the worst
  5. When to use it
  6. How to utilize Facebook Insights to discover the optimal time to publish
  7. How to see whether your followers are online
  8. What do these numbers tell us?
  9. How to discover effective posting times
  10. What do these numbers tell us?
  11. Using your data
  12. Buffer your Facebook Page
  13. Schedule a new time

The Ultimate Guide To The Most Suitable Time To Post On Facebook In 2021

 

Finding the optimum time to post on Facebook might help your company stand out and reach more people.

You will discover

  • Your data and audience will help you choose the optimal moment to publish on Facebook.
  • Facebook timing guidelines
  • These tools and strategies can help you maximize the exposure of your Facebook post.

Even as Facebook'sFacebook's organic reach continues to fall, knowing the optimum time to post to Facebook may help your company stand out and reach more of your audience. We'dWe'd love to assist you in figuring out the optimal times to publish. The optimal time to publish material on Facebook for maximum reach, visibility, and interaction is described in this tutorial.

How long should I wait between Facebook posts?

There is no one optimal moment to post on Facebook. Several studies have been conducted on the ''best time to post to Facebook, Twitter, Instagram, and practically every other social media marketing channel, with varying findings (we've even conducted our own).

A Buffer analysis found that the optimal time to post to Facebook is between 1 pm and 3 pm on weekdays and Saturdays. Thursdays and Fridays had 18% greater engagement rates.

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All of this research can aid marketers. But, in practice, the optimal time to publish depends on various criteria particular to each business: What is your profession? Where is your target audience located? When do they come online? Is this a sponsored post?

Why there is no standardized Facebook posting time

The content squeeze is real. Because there is more stuff published to Facebook than we can consume, Facebook'sFacebook's NewsFeed algorithm helps us decide what we see every time we open Facebook.

With this in mind, the perfect moment to publish may also be the worst

Let'sLet's imagine that research determined the ideal time to publish is 6 pm on a Friday, and every company tried to reach their audience at that time. As for posting off-peak, there will be greater competition if all businesses do so, and they should return to posting during peak time. It'sIt's all incredibly confusing with no obvious explanation. I believe there is no optimal time to publish on Facebook.

If there is no ''best'' moment to publish, how do you decide? To solve this issue, I believe we have two options:

  • When your data says
  • When to use it
  • When your data says

The finest data for marketing and digital strategy is your own. Thank goodness Facebook provides a wealth of data to all page owners and administrators. More success will come from knowing your own Facebook audience and how your material performs than from studying the performance of other Pages from other sectors and businesses.

When to use it

This one song's less scientific. But some stuff works best when it's fresh and current. Many sports teams publish information to Facebook to update followers on scores or breaking news. The same may be said for your company. Relevant material performs better than irrelevant information. For example, the optimal time to distribute news about a new product launch is after the announcement. If you have a local TV commercial, simultaneously produce and publish social material.

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How to utilize Facebook Insights to discover the optimal time to publish

Facebook Insights is the greatest place to start if you want to know when to publish on Facebook. Once on the Page Insights dashboard, you have access to a lot of data. In this piece, we'll focus on a few key aspects to assist you in choosing when to upload content.

How to see whether your followers are online

Select Posts in the left-hand column menu of the Insights dashboard. This will guide you when your supporters are most engaged on Facebook: This graph displays the weekly average times. Hover over each day to see how it compares to the averages. Here is an example of how our Page looks on Sundays (the dark blue line is data for Sunday).

What do these numbers tell us?

Buffer can see that our audience is online 7 days a week and that no one day stands out. We can also observe that the number of persons online steadily increases from approximately 9 am until around 4 pm when it drops significantly.

This data may be interpreted in several ways. But, to me, this suggests our greatest times to post are between 9 am and 5 pm, when our audience is most engaged on Facebook. I'd suggest trying other times between those hours to see what works best.

Posting during off-peak periods is another experiment we've been conducting based on this data. Our social media manager, Brian, has lately begun publishing when our readership is less active, such as 3 am to 5 am.

How to discover effective posting times

Every time you publish a post to your Facebook Page, Facebook Insights tracks reach and interaction. This information is located beside the data for when your fans are online. Go to your Page Insights, click Posts, and you'll see ''All Posts Published'' below the graph showing your fan online times.

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It shows the date and time each post was made to your Facebook Page. With this data, you're searching for any societal patterns. Do articles published around a certain time get greater reach or engagement?

What do these numbers tell us?

I believe our data on the Buffer Facebook Page is currently inconclusive. Posts between 10 am, and 12 pm and those around 5 pm appear to be sure; I'd want to test additional factors.

Using your data

Following your discovery of the optimum times to post on Facebook, it's worth testing your assumptions. Scheduling Facebook postings is one of the simplest methods to achieve this. You don't have to open Facebook and manually publish at each of your ideal times. Here'sHere's how to use Buffer to find your optimal publishing times:

Buffer your Facebook Page

Pick Connect More in the bottom left of your dashboard, then click Page or Group under Facebook. Choose Facebook Page or Facebook Group from the drop-down menu if you have a premium subscription (Awesome, Business, Enterprise).

Schedule a new time

Once you've linked your Facebook Page to Buffer, you can schedule your posts, and Buffer will do the rest. Select the social account you want to adjust the publishing schedule for on the left side of your dashboard, then click Settings > Posting Schedule.

Under "Add a new posting time," choose the day or days you want to add the time. You may also choose to add a publishing time to "Every Day," "Weekdays," or "Weekends." Then choose the time and click Add Posting Time. You may change the hours or minutes after adding a time to your schedule. To remove a time from your schedule, hover over it and click the X.

 

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